What's the story behind the global wellness trend?
You already know what Dry January is—it’s that time of year when lots of people hit pause on drinking alcohol. But have you ever thought about where this whole idea came from, and why people might take part in it?
Dry January actually started back in 2013 as a public health campaign by Alcohol Change UK, a charity focused on reducing the harms caused by alcohol. What began as a grassroots effort to help people rethink their drinking habits has since grown into a global phenomenon.
Picture this: December rolls around, and suddenly your calendar is full of parties, family dinners, and festive toasts. By January 1st, a lot of us are feeling, well, a little sluggish (or maybe just really over gin cocktails). That’s where Dry January comes in—a chance to hit the reset button and start the year feeling refreshed.
Today, millions of people participate each year, turning it into a movement that’s about mindfulness, self-care, and exploring healthier lifestyles.
The idea is simple: no fancy rules, expensive strategies or complicated diets, just a commitment to give your body a rest. For some, it’s a great way to detox and shake off those holiday indulgences. For others, it’s an opportunity to reflect on their relationship with drinking and experiment with healthier habits.
The world of non-alcoholic drinks has absolutely exploded lately, and there are so many delicious options out there. From zero-proof cocktails to alcohol-free spirits, you can still enjoy something flavorful and sophisticated without the booze. You should defiitely try one of our mocktail recipes that will be published over the coming year.
So, whether you're doing it for health reasons, personal growth, or just to try something new, Dry January is a chance to start the year with intention.
Cheers (with a mocktail, of course)! 🥂
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